1950–1959
Foundation
In 1928, at the age of 19, Carl Fischer left Germany for South America. After a brief stay in Buenos Aires, he settled in Santos (SP), Brazil. Working at Banco Germânico, he had his first contact with the food trade between Brazil and Argentina and, from 1932, began working as a trader (a professional who negotiates commodities) of Brazilian fruit for export. Fischer then began chartering space on refrigerated ships and, as his business grew, he began chartering entire ships. His next step was to own ships.

“No money, but with plenty of ideas in my head as luggage”
On October 27, 1950, he founded Empresa de Navegação Aliança. In the 1950s, the company operated on two fronts: cabotage (shipping cargo between ports in the same country) at 11 Brazilian ports, from Rio Grande (RS) to Belém (PA), and refrigerated cargo transport between Brazil and Argentina, with occasional calls in Uruguay. In 1959, Aliança was appointed to carry 50% of the refrigerated cargo between Brazil and Argentina. The ships carried bananas and oranges and returned with Argentine meat and apples.
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Did you know?
The Sirius
The first ship in the fleet was built in 1882 as a three-masted sailing ship, then converted to steam and later to diesel. Equipped with refrigerated holds, it sailed for Aliança for the first time in December 1951.
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Advertisement with the Empresa de Navegação Aliança S.A. footer and a feature on Hotel Amazonas. Source: Jornal do Commercio (RJ), 1967, issue 302, p. 35 (Hemeroteca Digital Brasileira / Biblioteca Nacional).
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Painting of the Sirius, the first ship in Aliança’s fleet.
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Newspaper advertisement for the motor ship Sirius, with cargo for Recife and Cabedelo.
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Newspaper advertisement for the motor ship Virginia, with cargo for Rio Grande, Pelotas and Porto Alegre.
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Carl Fischer on the cover of Manchete magazine: The 500 million dollar man.










